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GE Healthcare Camden Group Insights Blog

Five Reasons for Providers to Embrace Social Media

Posted by Matthew Smith on Jul 22, 2014 12:23:00 PM

Social Media, Physicians, Physicians today often find themselves asking, "Who has time for social media?" Since most providers are focused on the chaos of reimbursements, busy practices and healthcare reform, it's no wonder that social media time is not a high priority.

But if you’ve been paying attention to society, business, and commerce over the last few years, you would know that social media has developed a very effective purpose in helping professionals communicate, engage in professional development and build meaningful reputations in their fields.

Social media is also a very effective way for physicians to manage their online reputations, which has become more and more important in today’s competitive healthcare marketplace.

Many physicians will argue that engaging in social media could be beneficial, but also brings about a certain amount of risk. Dr. John Mandrola negates this argument in his MedCity News article titled, Doctors and Social Media: It’s Time To Embrace Change

Dr. Mandrola writes, “But I ask: What medical intervention, what shot at making things better, comes free of risk? A rule of doctoring is that to do good a doctor must risk doing harm. A distinguished heart surgeon once consoled me—after I had caused a procedural complication—that if I didn’t want complications, I shouldn’t do anything.”

Dr. Mandrola sees the “risk” argument as a confining attitude that many physicians often take – keeping them trapped in the same outdated rituals that have perpetuated the healthcare industry for years.

“In the hyper-connected world of 2014, medical professionals have reached a fork in the road. One path is a road well traveled. On this familiar route, we continue to keep our heads down, stay in the weeds, out of trouble. Don’t wiggle; don’t rock the boat; check the boxes; fill out the forms and accept what comes. Don’t dare engage in the online conversation. Choosing this path is like not treating a disease: less ownership confers less personal risk.”

Dr. Russel Faust provides five great reasons in his Whitepaper, Social Media Guide for Docs, 12 Tips For Beginners.  

  1. You will gain market share– yes, it will help grow your practice!
  2. You will be recognized as an authority in your area of practice (which will also growyour practice).
  3. You will be better connected with your patients: compliance with your diagnostic and treatment regimens will improve (healthier patients, reduced readmissions).
  4. Your patients will arrive to appointments better- educated, and take less time: it will streamline your work flow!
  5. Your patients will be less needy outside of your clinic: they will require less time on the phone with you and your nurses.
Social Media, Twitter, LinkedIn, Health Directions

Topics: twitter, facebook, linkedin, Practice Management, Practice Marketing, Matthew Smith, Social media

Make Your Website Profitable & Compliant with Meaningful Use

Posted by Matthew Smith on May 20, 2014 10:59:00 AM

Practice Marketing, Meaningful UseThe PDF presentation from the May 15 Independent Physician Advisors breakfast seminar, "Make Your Website Profitable & Compliant with Meaningful Use," is now available for complimentary download.

Learn what key components are necessary to build a strong and profit-generating practice website that patients will use as a key resource in their health management and that helps you meet Stage 2 Meaningful Use Guidelines.

This presentation offers detail concerning:

  • Changes in Practice Web Sites: Key components to creating a HIPAA compliant web site for your practice that patients will utilize and you can maintain
  • Patient Portals: Key functions patients need; gathering those MU-Stage 2 attestation stats
  • Payment Portals: How selecting the right system can ensure prompt patient payments and practice cash flow
  • Changes In SEO + Social
  • Tracking Your Success: Analytics
  • Overcoming Language Barriers
  • Use of Video
  • Responsive Site Design

Written and presented by Maureen Uy of Uy Creative, this download will start you in the right direction when you're ready to take the next steps with your practice website. To access the download, please click on the button, below:

Topics: Meaningful Use, Web Design, Independent Physician Advisors, marketing your medical practice, IPA, Practice Marketing

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